our products
Nutritious, natural skincare
As a former beauty editor, I know what truly makes a difference to grown-up skin; superior natural skincare formulations that focus on nature’s finest ingredients and are produced with respect to those ingredients.
It’s what has earned Willowberry such incredible customer loyalty, hundreds of 5* reviews and strong media and expert accolades – because we ensure our products make a real difference to skin. Read on for an insight into our product journey.
Jenni Retourné, Founder
High quality natural
Not all natural ingredients are created equal – lots are removed from the plant source using high heat and chemicals, which strip the nutrients. So we use many unrefined, gently extracted natural oils and butters to retain maximum nutrients from the plant, to feed your skin with goodness.
As natural as possible
Our products are as natural as possible and are between 96%-100% naturally-derived. When synthetic ingredients need to be used, for instance with preservatives, we only use those that are gentle and kind to skin.
Maximising nutrients
Willowberry focuses on natural ingredients that are high in antioxidants, essential fatty acids and vitamins. These powerhouse nutrients look after skin health, protect and repair environmental damage and strengthen skin barrier function, for bright, glowing, healthy skin.
Made in UK, with care
Willowberry is made in small, fresh batches in the UK, by a local manufacturer who totally ‘gets’ our products and values; producing our products in a gentle, caring way to ensure a superior formulation that honours the origins of the plants and maximises the benefits to your skin.
Made for grown-up skin
Willowberry is specially formulated for midlife and mature skin, to nurture and nourish for a brighter, hydrated, radiant complexion without telling women to be 'anti-ageing'.
Eco-friendly & cruelty-free
Willowberry is a skincare brand with a conscience. We are committed to sustainable values that honour nature and the future of our planet.
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