National awareness month
Age Without Apology Month
Held every JUNE by Willowberry
Age Without Apology Month 2025 theme: Get Your Glow
Skincare brand Willowberry holds an annual National Age Without Apology Month each June, to help change the perception of age by celebrating age and the ageing process.
The theme for National Age Without Apology Month 2025 is Get Your Glow. You don't need to be 'anti-ageing' or fear getting older; it's time to embrace your next phase of life and get your glow.
Don't fight age, embrace it! From confidence to attitude, skincare to social life, fitness to fashion to food... the right approach will get you glowing with age.
We're collaborating with experts throughout June to share expert advice to get your glow.
Share a selfie
Inspire others to Get their Glow! Share a selfie on Facebook or Instagram, with a caption about what's given you your glow with age. Tag us in @willowberryskin #AgeWithoutApologyMonth #GetYourGlow
How to support
Individuals, media and companies can all play a part, by sharing inspirational images, stories or advice on how to Get Your Glow, and sharing the Age Without Apology Month ethos to encourage people to look at age in a different way. #AgeWithoutApologyMonth
Contact us for partnership, image or quote requests, or to interview our Founder Jenni Retourné, via the Contact button below.
Industry recognition
Willowberry's Founder, Jenni Retourné, has been awarded a place in the Who's Who of Natural Beauty for 'giving grown-up a glow up'.
National Age Without Apology Month
Initiated in 2022, skincare brand Willowberry holds an annual National Age Without Apology Month each June, to help change the perception of age by showcasing a positive and realistic portrayal of what getting older looks like. This is part of Willowberry's wider initiative to help change the age narrative in beauty. Against an industry obsessed with anti-ageing, Willowberry is giving grown-up a glow up.
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