As we get older, our skin's needs change. Understanding these changes helps you provide the right care for your skin, for healthy, hydrated, smooth and glowing skin at all ages.
Skin care for older women isn't about trying to reverse the signs of time, it's about getting your best skin with age. It's why Willowberry has been widely recognised for providing skincare specifically for the needs of older skin, and helping to change the age narrative in beauty at the same time.
What happens to our skin over time?
- Skin's plumpness changes as collagen and elasticity production slow down
- Skin produces less hyaluronic acid, so it needs extra help to stay hydrated
- ·Skin cell turnover slows down, which can lead to dullness and dryness
- Hormonal changes during perimenopause can affect how our skin looks and feels
Best facial products for aging skin
BEST FOR FIRMING, AGE SPOTS AND BEST FACE PLUMPING CREAM:
Willowberry Vitamin C Night Cream
Vitamin C for mature skin is ideal for ageing skin, as it evens skin tone, reduces pigmentation and age spots and makes older skin firmer, brighter and radiant. The Willowberry Vitamin C Night Cream uses Sodium Ascorbyl Phosphate - a gentle, highly stable form of vitamin C and powerful antioxidant, used at 3% to make a real difference to skin without irritation.
“My skin has changed after less than a week using it. My face feels softer, more supple and pigmentation is lower.” - Tammy
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BEST EYE CREAM FOR MATURE SKIN:
Willowberry Reviving Eye Cream
The eye area has specific skin needs (dark circles, lines, puffiness, crepey skin), so as such it needs a product specifically formulated for this area. The Willowberry Reviving Eye Cream is a natural eye cream for mature skin with a host of active ingredients targeted specifically for the eye area, including caffeine, green tea, probiotics and pomegranate extract to even skin tone, reduce puffiness, smooth, brighten and protect against environmental damage.
"After twenty years I have finally found an eye cream that makes a difference!! You only need a little and the dark circles are reduced and I have no puffiness at all!" - Martha
BEST AGING FACIAL SKIN CARE TO BRIGHTEN AND SMOOTH SKIN:
Willowberry PHA Liquid Exfoliator
The Willowberry PHA Liquid Exfoliator is formulated with next-generation polyhydroxy acids (PHAs) of Gluconolactone and Lactobionic Acid; both are antioxidants and have a larger molecular structure for more gradual, gentle exfoliation.
The PHAs gently dissolve the bonds between dead skin cells and the surface of the skin to remove dryness, dullness and flakiness and reveal a smoother, glowing complexion.
PHAs are particularly suitable for ageing and dehydrated skin, as they are a great humectant and help support the collagen matrix, so this PHA exfoliant is the best face exfoliator for mature skin.
"My skin feels so smooth and brighter since using this product, it's so gentle and like the rest of the range, feels so luxurious" - Sarah
BEST FACE CREAM FOR MATURE SKIN:
Willowberry Nutrient Boost Day Cream
The best moisturiser for mature skin is one that will adequately hydrate, smooth, plump and protect older skin while being non-greasy and easily absorbed. The Willowberry Nutrient Boost Day Cream does all these things and as such has been voted best day cream for mature skin by The Independent for 4 year's running, stating that it offers "real life good skin in a jar".
"Really love this cream. It smells amazing and is a nice texture. My skin feels really hydrated, firm and healthy" - Lorna
BEST FACE OIL FOR MATURE SKIN, FOR GOOD SKIN GLOW:
Willowberry Nutrient Boost Face Oil
A natural face oil is an absolute must for midlife and mature skin, to quickly bring a healthy glow back to skin and to nourish, nurture and even out skin tone. The quick absorbency of the Willowberry Nutrient Boost Face Oil means it works well as a base for make-up (many top make-up artists use our face oil). Its light formulation also means that it is the best face oil for oily skin, as well as being the best face oil for dry skin.
"I absolutely love this light oil. It absorbs quickly and easily leaving skin feeling very nourished and soft" - Polly
Willowberry is nutritious natural skincare for grown-ups, for your best skin.
Designed especially for the needs of grown-up skin without telling women to be 'anti-ageing', Willowberry’s luxurious award-winning products nurture and nourish, for a brighter, hydrated, radiant complexion.
As seen in Vogue, Independent, The Telegraph, This Morning and more.
