Giving grown-up a glow up
Nutritious, natural skincare for grown-ups, for your best skin #AgeWithoutApology
NEW! Vitamin C Night Cream
NEW! A rich, luxurious night cream with powerful actives to help hydrate, brighten, firm, plump, soften and smooth.
Voted Best Day Cream by The Independent
Our independent British brand beat top beauty brands and is cheaper, too.
Skincare bundles
The bigger the bundle the more you save
Our Willowberry Rewards plan is our way of saying THANK YOU for your loyalty. You support our independent business, so we support you back with rewards!
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Loved by experts
Our Founder
"Willowberry was born from my desire to provide natural skincare designed for the needs of grown-up skin, without telling people they need to reverse the (very normal) signs of age on their faces. Because beauty doesn’t disappear with age and I want you to Age Without Apology."
- Jenni Retourné
Award-winning skincare
Sustainable Swaps
We are proud to have implemented our Sustainable Swaps initiative, where we make small changes that add up to make a big impact, especially when influencing our supply chain to have a bigger effect.